As noted in the post on February 2, GBS is participating in the Jardín Portland project in Guadalajara and supporting the planning and execution of the Sustainable Guadalajara 2040 Summit. I was fortunate to travel to Guadalajara for this event. In addition to sampling some really good tequila, it was an incredible opportunity to exchange ideas and learn.
My trip started with a brief visit to Mexico City where I learned of the nascent but rapidly growing interest in green building and LEED. Currently, there are approximately 10 buildings with LEED certification in Mexico, but there are many more registered and in process. Mexico faces many of the same challenges in implementing green buildings that I’ve seen in other countries and experienced firsthand in the U.S.10 – 15 years ago. In some cases, we still face these challenges here today. There are also some unique opportunities based on local environmental imperatives. For example, to address aquifer depletion, water use restrictions in Mexico City led to the now-common use of grey/black water collection, treatment and reuse systems in new buildings. In the U.S., these systems tend to be reserved for high-end projects seeking LEED Platinum or Living Building Challenge certification. Although the severity of water issues in the U.S. is not as grave as those faced by Mexico City, the writing is on the wall that we need to address water issues much more aggressively than we have been.
In Guadalajara, I spent the week with a small but devoted delegation from Portland and a brilliant, dedicated and infinitely hospitable gathering of Jálesenos from the public, private and academic sectors. The Portland delegation included Former Portland Mayor Tom Potter and his wife Karin Hansen, and Jardín Portland Foundation Board members Maria Alanis Ruiz, Ron White, Ozzie Gonzáles Mario Espinoza and Glendon Smith as well as several other volunteer supporters of the project. In addition to conducting the summit, part of our mission was to build support for the Jardín Portland project. If you are interesting in finding out more or becoming involved, please visit the Jardín Portland website .

The day before we arrived, there was a celebration of Guadalajara’s anniversary. This municipality was founded 468 years ago, and now has a metropolitan area population of 4.3 million people including seven surrounding municipalities. Guadalajara and Oregon share the same birthday!
The first day of the summit began at Universidad Autonoma de Guadalajara with welcoming statements from local
dignitaries followed by an overview of Guadalajara’s sustainability initiatives presented by Maria Magdalena Ruiz Mejía, the Secretary for the Environment and Ecology for Guadalajara. I was impressed by the city’s important accomplishments and ambitious goals. I had the honor of following Sra. Ruiz with a presentation on 20 Years of Sustainability in Portland. My recollections actually extended back more than 20 years to invoke some of the seeds of sustainability in Oregon starting with Oregon Beach Bill, the Bottle Bill, and the birth of land use planning in the state. I also touched on the formation of the Portland Metropolitan Area’s urban
growth boundary and the establishment of our Metro Regional Government before discussing the City of Portland’s Climate Action Plan, green building policy, support for sustainable affordable housing and the recent focus on EcoDistricts, along with private sector interest in green building and LEED and the birth of the Living Building Challenge.
Former Mayor Potter followed my presentation with his wisdom and insight regarding the importance of history and what we can learn from it. Most importantly, he noted that initiatives like the bottle bill shifted the psyche of Oregon citizens from one of looking outward for solutions to a greater understanding of the need for personal responsibility and action.
During the rest of the day we enjoyed presentations by three professors from Universidad Autonoma speaking on issues related to energy and carbon emissions, transportation and water. Carlos Romero Sanchéz, architect and Director of Non-motorized Transportation for the State of Jalisco, shared both successful initiatives and ambitious plans to improve mobility in this region plagued by traffic congestion. Not surprisingly, their plans are as comprehensive as Portland’s with expansion of bus system, bus rapid transit, and light rail, and plans for streetcars (just like so many U.S. cities, Jalisco used to have them from the 19th century into the 1940s) and pedestrian and bicycle systems. Dr. José Arturo Gleason gave a rousing talk about water issues in Guadalajara including its diminishing aquifer, declining watershed quality and more frequent flooding (including severe floods in August 2010). In particular, he called to task local government for failing to fix the aging water distribution system (leaks cause massive waste and regular erosion problems under streets), as well as pointing out the hypocrisy of placing buildings touted as “green” over critical aquifer recharge zones, which exacerbates both water supply and flooding issues thanks to increased imperviousness.
On the second day, I had my hands full facilitating the visioning charrette and teaching a workshop on using LEED to support high performance building projects, entirely in Spanish (my second language with which I am far from fluent). The visioning exercise challenged participants to look ahead 29 years and define what a sustaining Guadalajara would be like. While the picture they painted was not surprising – a decrease in auto dependence, integrated water management, green buildings, renewable energy, eliminating waste, etc., – the passion with which they expressed their ideas was inspiring. Just as Mr. Potter had spoken about personal responsibility the day before, these people were ready to take the bull by the horns and get ‘er done! No more waiting for others to fix the problems, the time has come for action. The last segment of the charrette was focused on what steps must be taken to start the journey toward 2040. It was interesting that each of the small groups identified education among the top priorities. They recognized that people need to understand little things they do can cumulatively add up to big changes.
Participants were very interested in the LEED workshop focused on a certification system’s value in facilitating the successful planning and implementation of a green project. Keeping the owner and the design and construction team focused and committed to common goals eclipses the value of a plaque on the wall. Because energy and water costs are relatively low in Mexico, the direct short-term payback from a green building investment is not a huge incentive to create green buildings. However, with a history of development stretching back over 450 years and a development community that views buildings as long-term investments, the long-term value of green buildings is a natural fit.
The bureaucratic barriers, limited support infrastructure (e.g. recycling facilities) and short-term economic hurdles
certainly create some challenges for green buildings in Mexico. However, my feeling is that culturally the people of Mexico are poised to leap ahead in this arena. Compared to the U.S., there are simple things like the short decision tree that large developers enjoy in Mexico, which allow for a broader perspective in assessment of risks and rewards. Perhaps more importantly is the resourcefulness factor. Perhaps more importantly is the resourcefulness factor. While there is a wide range of variance and stark exceptions to every example, in my experience the majority of people in Mexico must work harder to get what they need than those of us in the U.S. where – for the past 50 years or so – we have become generally accustomed to things coming easily to us or being readily available. Let’s face it, compared to other nations the U.S. is a culture of privilege. I believe that the hardiness and resourcefulness that remains a part of the average Mexican citizens’ experience will drive wonderful, creative solutions to sustainability and their green building challenges once they are connected to the movement. The triple bottom line is very close to home for them, and I know this will lead to great things.
If you live in the U.S. and have experience with sustainability related issues in other countries, I would love to hear about how they support or contradict my hypothesis. If you live outside the U.S., I am eager to hear about your experience or thoughts on the opportunities and challenges of being green in your country. Please contribute to the dialog.
Alan Scott, FAIA
